After the last promotion blitz that I did for The Kult, I decided to plan another one for the second book in the series, Killers. Using the results from last time, I am using the following places for ads to promote the 99c sale:
June 25th: Bookbub
June 25th: Ebook bargain news
June 25th: Indie Book Bargains
June 27th: Bookblast
June 28th: ENT
July 1st: Kindle Books and Tips
Three of those are prepaid ads, which have cost $325 ((£211). ENT charge after the promotion, asking for 25% of the money from the sales their ad generated.
For the last promotion, Bookbub ran the The Kult as a horror novel, this time Killers is being run as a thriller.
The results after the first day are excellent and any reservations I had about promoting the second book in a series have been blown away.
Amazon.com total sales: 811
Amazon.com sales rank: #150 Paid in Kindle Store
Sales of the first book, The Kult at full price, 42
Barnes & Noble sales rank: 30 (won't know actual sales there until Smashwords updates)